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Ralph Lauren knows how to create a world. He knows how to conjure characters from the wealthy and Ivy League class and house them in environments similar to gilded mansions or gentleman-only clubs and swathe them in the finest cashmere and wool. He did this recently at his first men’s flagship store in Asia, which is located in Hong Kong.
Ralph lauren , The store is in Central, Hong Kong, home to many massive luxury stores designed by top architects. It is housed in the same building as Chanel (designed by Peter Marino) and the plush and multi-level stores of Van Cleef & Arpels and Cartier. A few feet away are the massive stores of Prada, Bulgari, Louis Vuitton and Tiffany & Co.
Ralph lauren norge , The Ralph Lauren men’s store is a similar multi-storey affair, occupying three floors and over 10,000 square feet. From the street, however, you would think that it is larger because its facade features a five-floor recreation of the painting Bridle Path at Hyde Park by French painter Octave Denis Victor Guillonnet. The painting, which shows men in suits riding horses, is part of Lauren’s personal collection. It has been rendered on glass and used as frontage for the store.
Ralph lauren skjorte , Inside the store are worlds upon worlds for the Ralph Lauren man. There is the Purple Label Room featuring the brand’s finest in ready-to-wear and made to measure. Clients can have suits, shirts and shoes custom made. There is a huge selection of fabrics and leather. If you are looking to splurge, a pair of Ralph Lauren crocodile lace ups with your monogram hand stitched on the soles will do the trick.
There is the Black Label Room which features clothing with a modern, slimmer fit. Limited edition car models are on display in this room, all of them available for purchase. There are sections devoted to those iconic polo shirts, leather goods and a few cases housing vintage accessories like cufflinks and barware.
Ralph lauren polo , And speaking of bars, this Ralph Lauren store has a bar with complimentary drinks and snacks for customers. Whether that shopper is just buying a necktie or a three-piece made to measure suit, he can order from the bar free of charge. Next to the bar is the handsome Tailor Room for small alterations and beside it is the big made to measure VIP fitting room that’s all polished nickel and glass. The most beautiful feature of the store, for me at least, is the fluid wood paneled staircase that connects all three floors. It’s covered in art and it makes you feel as though you are ascending into someone’s private library.
Ralph Lauren Sko , The store I was told will go to great lengths to satisfy their clients. They want to redefine luxury by making sure their clients can get everything they wish even if that means being measured and fitted in their office or opening the store for them late into the evening or very early morning or arranging a car to take them home and their shopping loot. Is that luxurious enough for you?